Make it relevant.

Direct mail campaigns give a higher ROI than paid ads. Unlike email marketing, a direct mail campaign can be designed to target specific customers. They can work effectively in a campaign by themselves or alongside a digital-marketing campaign. You can use direct mail to target the right customers at the right time.

U.S. and worldwide industry statistics, U.S. advertisers spend on average $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,300% return on investment!

*PrintIsBig.com
 
 

Stand out in your customer's mailbox with direct mail

  • Booklets

  • Envelopes

  • Letters

  • Magazines

  • Newsletters

  • Postcards

  • Reply Cards

  • Self-Mailers

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Targeted

One of the most important elements of any campaign is your direct mailing list. Using targeted direct mail service is for businesses that want to pinpoint specific addresses or demographics, as opposed to blanketing the neighborhood. Build your new customer list with selections such as age, income, marital status, home ownership, dog owner and more.

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Saturation

Unlike EDDM, which is delivered to every household on your chosen route, saturation mail does not require you to hit every mailbox. This allows you to target more specific demographics, so long as you mail to a large percentage of each route

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Every Door Direct Mail (EDDM)

Traditional direct mail targets a mailing list that consists of people that fit your target age, gender, income, and other variables. Whereas, EDDM targets a specific geographic area. No mailing list is necessary. Using mailing routes from the United States Postal Service (USPS), you can choose a specific area that you want to cover with your direct mail.

VARIABLE DATA PRINTING

Instead of sending 5,000 copies of the same mailer to customers, you can send 5,000 customers personalized mailers with custom messaging. Variable data printing (VDP) is a form of digital printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping the printing process. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. VDP is mainly used for direct marketing, letters, invoicing and applying addressing.

In fact, using three points of personalization or more improves response by over 1000%. *DMA

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